How it all began

Today, it’s Jessica writing this blog post.

Since the spring of 2025, I have been participating in a program where I work on myself in a way I never have before. Every other week, I have spoken with my coach, and it’s the first time I’ve had a coach myself—it has been incredibly rewarding.

One step in the program is setting goals, both long-term and short-term. For several years, I’ve felt the desire to create something on my own but wasn’t quite sure what it should be. I started writing children’s books and creating stories and meditations for children and youth, thinking maybe this was what I was meant to do.

But during the program, I realized why I truly wanted to write and create for children: I want them to understand early on that they have all the possibilities in life with the right tools, trust, and belief in themselves. When I realized this, I understood that my creations alone weren’t enough—I wanted to do something bigger.

One morning in July 2025, my husband and I were sitting at the breakfast table, and the idea—the seed of what we are working on now—came to me. But as I said it aloud, I felt it was almost impossible to achieve, so I set the idea aside for sunnier activities.

But my idea wouldn’t stay in a pretty box on the mental shelf; it kept demanding my attention that week, and I kept thinking, “That’s impossible.”

The third time, I chose to listen to myself. I sat on the dock at our island and thought about the enormous difference my idea could make for so many. Then the thought came: “I want to do this with someone else.” Immediately, Abir’s name popped into my mind, and I just felt, “Yes, of course.”

I called Abir right away and spoke with her. At first, I thought she might say no—but she didn’t. She quickly said, “Yes, I’m in.” We scheduled a date to meet and discuss everything. We met at Konditori Cecil, and even though it was a Friday morning at 9:30, one person after another we knew came by. We were asked three times about what we were doing, as we had set up a table with papers, pens, and a large stuffed animal that I had promised my son I would take care of that day. We quickly told everyone who asked, “It’s a secret.”

I’ve never been so secretive about anything in my life, but that’s because I feel we have something incredible in the works that will blossom in its own time.

Jessica